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Getting much more out of life

Daniel Herman, chief executive officer of health, lifestyle and energy food producer bio-synergy spends much of his week in meetings with suppliers, buyers, PR and marketing. He is also often invited to make presentations on children's healthy eating.

"My primary objective is to get the message across that if you have an active lifestyle you can get much more out of ife," he says. "I want to develop products and brands that can be used by everyone and not just elite sports people."